Somaliland: Unlocking Untapped Potential of Tourism.

By Prof. Nassir Hussein Kahin

Somaliland, a land of breathtaking natural beauty and rich cultural heritage, holds immense potential to become a global tourism destination. From its pristine beaches along the Gulf of Aden to the majestic Daallo Mountains, from the awe-inspiring rock art of Laas Geel to the vibrant traditions of its people, Somaliland has all the ingredients to attract millions of visitors. Yet, the world remains largely unaware of its treasures, and the country’s tourism industry remains underdeveloped. To unlock this potential, the government must take decisive steps to promote Somaliland on the international stage and create an enabling environment for private-sector investment.

The beaches of Somaliland are a hidden gem, offering miles of untouched coastline. Berbera, with its golden sands and turquoise waters, rivals some of the world’s most popular beach destinations. Despite this, infrastructure remains minimal, and there are few facilities to accommodate international tourists. Proper development of resorts, eco-friendly lodges, and beach activities like diving and snorkeling could transform these areas into hubs for coastal tourism, generating revenue and creating jobs for local communities.

Equally striking are Somaliland’s mountains and highlands, such as the Daallo Mountains in Sanaag. These rugged terrains, with their dense forests and breathtaking views, are ideal for adventure tourism, including hiking, trekking, and wildlife exploration. Developing eco-tourism in these regions could attract nature enthusiasts and conservationists while preserving the natural environment. However, such initiatives require investment in infrastructure, including access roads, guided tours, and accommodations that cater to international standards.

Somaliland also boasts a rich history that spans millennia. The Laas Geel cave paintings, some of the oldest and best-preserved rock art in Africa, offer a glimpse into the lives of ancient civilizations. Historical sites such as the ruins of Zeila, a key trading post in the medieval era, provide a fascinating look into the region’s role in global trade. These sites, if properly preserved and promoted, have the potential to draw history buffs, archaeologists, and cultural tourists from across the world.

Beyond its natural and historical assets, Somaliland’s vibrant traditions and culture stand out as a unique draw for tourists. The region is renowned for its oral poetry, often considered the heartbeat of Somali culture, and its traditional music and dances, which captivate audiences with their rhythm and storytelling. Festivals celebrating these traditions, such as the Hargeisa International Book Fair, are already gaining recognition, but more can be done to promote cultural tourism. Encouraging performances, exhibitions, and interactive experiences would allow visitors to immerse themselves in Somaliland’s heritage, forging meaningful connections between locals and tourists.

To turn these opportunities into reality, the government of Somaliland must take bold steps to establish the country as a tourist destination. First, a comprehensive tourism strategy is needed to market Somaliland’s attractions to the world. This includes creating promotional campaigns targeting key markets in Europe, the Middle East, Asia, and the United States. Partnerships with international tour operators and influencers could further amplify the message, showcasing Somaliland as a safe and welcoming destination.

Second, infrastructure development must become a priority. Roads leading to key sites need improvement, and international airports like Berbera must be upgraded to handle increased traffic. Visa policies should be streamlined to make it easier for tourists to visit, including the introduction of e-visas and reduced fees.

Third, the government must foster partnerships with private-sector investors, both domestic and international. Offering tax incentives, land leases, and other forms of support could encourage businesses to invest in the development of hotels, restaurants, and tourist activities. Collaborations with the hospitality and travel sectors would ensure that tourists have access to high-quality services that meet global expectations.

Finally, education and training in tourism and hospitality should be prioritized. Establishing vocational programs to train local guides, hotel staff, and other industry professionals would ensure that the sector develops sustainably. Local communities should be included in decision-making processes, ensuring that tourism benefits everyone and respects the cultural and environmental integrity of Somaliland.

The untapped potential of Somaliland’s tourism industry represents a golden opportunity for economic growth and international recognition. By leveraging its natural beauty, historical significance, and cultural richness, Somaliland can carve out a niche in the global tourism market. However, this vision requires a concerted effort by the government to create an environment that attracts and supports investment.

Somaliland has the resources to thrive as a tourist destination. All it needs is the determination to act. If the government commits to this path, it will not only boost the local economy but also place Somaliland firmly on the map as one of the world’s most unique and captivating destinations.